As a child, Laura Tanzer often visited Millau, an idyllic town in the South of France, and memories of those magical, restorative days are what propelled her and partner Jessica Simpson to launch the luxury, made-to-order bedding enterprise Millaux. Tanzer, a fashion industry veteran, and Simpson, a former professional tennis player, have spent ample time sleeping on quality hotel linens-and had a few edits. The Switzerland-based pair are now introducing sumptuous bedclothes, as they dub them, with small batches of bedding made of Italian-spun, Egyptian cotton sateen and 100% European flax linen. Tanzer and Simpson envision a ritual of rest that transcends ubiquitous shades of white: The inaugural collections, Pastoral and Royale, sport patterns by London artist Fiona Blakeman. Expect pillowcases adorned with minty jumbo stripes or trimmed in regal pennant edges; daring sheets covered in wild orchids and animal prints; and plush duvet covers that mix classic navy and cardinal red tones.